EMI Solutions Inc.
Client
EMI Solutions Inc.
Services
Creative Direction, UI, UX, Website Design & Development, Site Hosting & Maintenance, SEO, Graphic Design, Social Media
Opportunity
EMI Solutions Inc. has over 20 years of acquired expertise in the EMI/EMC marketplace and manufactures the highest quality EMI filtering products and custom inserts, connectors and modules.
EMI is also recognized as the leading woman-owned small business manufacturer of EMI filtering products for the military and aerospace supply chain, as well as a diversity of commercial applications.
Challenge
EMI was ready to step up and provide a quality website for potential clients. They decided to undergo a sales and marketing revamp so we worked closely with the new business development director to ensure everything was in order.
The previous website was not user-friendly and various pages were filled with miscellaneous information. The quality of the products and the professionalism of the team was not obvious and the messaging was not clear.
Solution
38West worked closely with EMI to develop a site hierarchy structure, which would make sense. We designed a new UI, which created a professional feel for a company that delivered a very sophisticated product.
We developed a responsive, secure website that is search engine friendly. We created redirects from the previous in order to retain legacy analytics, updated their social media presence, and helped to define and implement a consistent marketing message.
