Bexel Global Broadcast Solutions
Client
Bexel Global Broadcast Solutions
Services
Creative Direction, UI, UX, Website Design & Development, SEO, Graphic Design, Illustration
Opportunity
Bexel Global Solutions, an NEP Broadcast Services Company, has terrific brand recognition within the broadcast industry.
They are the leading global provider of broadcast services, offering an extensive rental inventory of video and audio equipment, and designing unique solutions for fiber optic management, flypacks, RF intercom, 4K and specialty cameras, systems integration, workflow solutions, and new and used product sales for professional quality audio and video rentals and more.
Challenge
Their digital presence was quickly falling behind and did not reflect the quality and trust that the brand stands for. Many of the legacy systems that were in place were not only causing an administrative bottleneck but were also very costly to maintain.
Bexel needed an updated site that would present the strength of the brand, showcase the company and its services, while allowing for easy administration of products, content and imagery.
Solution
After meeting with Bexel and discussing the state of the current site, needs and wants for the new site and throwing in a few ideas of our own.
We worked closely with Bexel to define a new UI for the website, which would ensure that visitors would easily find what they’re looking for with a nice product hierarchy and engaging services area. We built this on a new, strong CMS for administration, eliminating much of the hurdles and bottlenecks that had been plaguing the previous website.
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